Listen to every conversation. Coach the ones that matter.

AI conversation monitoring wired into the CRM you already use. Every inbound and outbound call transcribed, scored against the playbook, surfaced to the manager when a winning opportunity is being lost — and not before.

A working session with focused operators in headphones, laptops on the table
Inside the work The lift isn't in the AI. It's in finally being able to coach the call that lost the deal — instead of the call the manager happened to overhear. Unsplash · Annie Spratt

The system, live.

Every call captured. Every call transcribed. Every call scored. Only the calls that hit a coaching flag interrupt the day.

Live capture · 14:42:08

Agent · Maria K. Inbound · 4m 12s Score 62 / 100
"Yes, we'd like to know about pricing for the team plan."
"It's $49 per seat, billed annually. Want me to send the proposal?"
"Hmm — let me think about it and circle back next week."
"OK, I'll send the deck. Have a good one."

What gets delivered.

The engagement is configuration plus coaching. The system runs daily; the practice cadence runs weekly; the score-the-team review runs monthly.

  • Every call, transcribed.

    Inbound and outbound, multi-line, multi-language. Audio retained for the regulatory window; transcripts retained for the operational window. PII handled to your policy.

  • The playbook, scored.

    Discovery, qualification, objection handling, close. Scored against the playbook you sign off in week one — not a generic SDR rubric.

  • The right call, on the right manager's desk.

    The five calls per week that mattered, surfaced. With the transcript, the score, and the recommended coaching note. Managers manage; the system filters.

Why this works.

The lift isn't in the AI. The lift is in finally being able to coach the call that lost the deal — instead of the call the manager happened to overhear.

Most sales operations are coached on the calls a manager happened to be on the floor for. The most expensive losses — the ones with a real objection that wasn't handled — happen quietly, mid-shift, and are never reviewed. The team isn't slow. The feedback loop is.

Conversation monitoring closes that loop. Not by reviewing every call (no manager has the time), but by surfacing the small number per week where the playbook was missed against a real opportunity. 30% conversion uplift, typical. The same team. The same product. A shorter loop.

An empty, low-lit basement workspace with a single table — the room where the calls are reviewed
The review room The small number per week where the playbook was missed against a real opportunity. The team isn't slow — the feedback loop is. Unsplash · Anthony Riera
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